Strategy & Campaign Initiation
The innovation process begins with setting a clear strategic direction. This includes defining the campaign scope and problem statement, which will guide all upcoming phases. Before launching the campaign, the problem statement is tested with a small audience to ensure clarity and relevance. A dedicated campaign team is formed to support employees at every stage of the innovation journey. Once finalised, the campaign is officially launched by uploading the problem statement onto the Innovation Café platform, signaling the start of ideation.